Given a high definition (HD) screen, the customer can see his/her image reflected on it in a mirror‐like way.
Moreover, he/she will be able to try clothes virtually on, overlaying clothing pieces on the real images of his/her body.
The installation can be located in place near the changing rooms, so it can be called a virtual fitting room.
The purpose is to provide all the necessary decision elements so the user can make the selection of the specific items that would be ordered to the attendant.
Three key factors are the constituting elements of the virtual fitting room concept:
Augmented Reality: It is a term for a live direct or indirect view of a physical real‐world environment whose elements are augmented by virtual computer‐generated sensory input such as sound or graphics. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.
Interaction: The user can establish a communication channel with the display in order to submit queries. Specific applications can be: catalogue browsing based on gesture recognition, clothes selection and ordering, etc.
Audience Measurement: The system can measure in a non‐intrusive way the user's dimensions (size, height, etc) in order to offer those pieces of clothing that area available in stock according to his/her needs.
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